Logo Design – Best Pets Kaiwaka. This one I have had full creative licence of as well. The below was supplied to me. So, what I have done is tidy their logo up and send it back to them. Following this I have decided to make another concept of what I think looks good. We ended up on the above.

What was supplied to me:

I knew with the concept I created it needed to be a silhouette logo. I find that these types of logos are the strongest with branding, and most functional. As in, you can make the icon small and it will still be identifiable.

It has taken me a while to refine what you see featured above but it was all worth it. Here are some designs that didn’t make the cut:

Below is the best indication of the inner workings of our work. It looks simple, but there is a lot of work involved to get it conceptualised, refined and polished.