How we can control the print of booklet – as an example.
CMYK – the common colour format – A.K.A “full colour”. This is your most common print specification for your colour option. You also have things like RGB (more vibrant, but less common) or spot colours (a specially mixed colour) usually to be unified with your logo colours. Not only that, but you have a range of others like metallic and fluro inks and more. All of this can help build you the perfect booklet print.
If you are a law or accounting firm you may want your paper to have a sturdy, slightly textured feel. A dentist, maybe an uncoated stock specifically designed for patients or dentists to write appointment information. A clean energy company, maybe a recycled stock. It all matters. There are two main manufacturers who produce paper stock in Australia, between all of these you have many options.
Foiling – makes it stand out from the stock by being shiny (like tin foil), embossing – imprints or exposes a section of any shape you choose, Spot UV – similar to foiling, it makes something stand out by adding a clear shape to anywhere you choose. Matte, gloss and velvet Cello Glazing – this can be applied to whole pieces of stock as opposed to foiling, embossing and Spot UV; this finish changes the way the light strikes your booklet print as well changing the feel. All of these can be used in your arsenal to attract attention, convey an idea, or repeat an element such as your logo for the most memorable of results.
Application and Dimensions:
This is important. Where will your product be placed? Do you deliver it to your customers through their mailboxes? If so, you need to think about the size of your product. It will cost you more if it is too large, or if it cannot be delivered with other flyers or booklets.
If you would like to know how we can help your print enquire below – we have access to a wide network of printers from Australia to New Zealand.
Each printer is tried and tested for their product based on price, locality and quality.